Mareike conducts research in the field of information systems management. She is interested in topics such as digital platforms, algorithmic
management, AI and management, digital trust, the sharing economy, and new ways of working in the digital age. She conducts qualitative and quantitative research alike.
Previously, she worked as an Assistant Professor at Warwick Business School, a visiting scholar/teaching fellow at the London School of Economics,
and a postdoctoral researcher at NYU’s Stern School of Business. She received her doctoral degree in Management at the University of Hamburg, and an M.Sc. in Management from the London
School of Economics. Before starting her career in academia she worked for the United Nations.
Her research and comments have been featured in media outlets such as The Times, the Financial Times, the BBC, The Telegraph, the World Economic Forum, The Independent, The Conversation, and many more. Alone in 2017, her research about 'Uber drivers gaming the algorithm' was covered on the front page of the UK Times (print version) and in more than 200 press outlets worldwide.
She regularly acts as an AE for ICIS, AOM, ECIS, and HICSS conferences and as a reviewer for top journals in ISM (e.g., Information Systems Research, JSIS, Management Science, Management Studies, European Journal of Marketing and many more). In the past, she took over a number of service roles in the ISM community, including acting as a co-mini-track chair at HICSS conferences (2019, 2020, 2021), and a program committee member for the Pre-ICIS workshop on the "changing nature of work" (2018, 2019)
She has been teaching courses such as business analytics, design thinking, digital innovation and digital marketing at the undergraduate, graduate, and executive levels and is supervising several PHD students. She received the WBS Award for Outstanding Contribution to Teaching 2018-2019.