Mareike conducts research in the field of information systems management. She is interested in topics such as digital platforms, algorithmic
management, AI and management, digital trust, the sharing economy, and new ways of working in the digital age. She conducts qualitative and quantitative research alike.
Previously, she worked as an Assistant Professor at Warwick Business School (2016-2020), a visiting scholar/teaching fellow at the London School of
Economics (2018-2020), and a postdoctoral researcher at NYU’s Stern School of Business (2015-2016). She holds a doctoral degree in Business/Management from the University of
Hamburg (2012-2015), and an M.Sc. in Management from the London School of Economics (2010). Before starting her career in academia she worked for the United Nations (NYC office) on topics such as
sustainability, climate change, and the green economy.
Her work has been published (or accepted for publication) in outlets such as the MIS Quarterly, Research Policy, the Harvard Business Review, and Research in the Sociology of Organizations.
The first article she published during her PHD in 2015 was cited more than 1000 times (Google Scholar) and was the Journal of Consumer Behaviour's "most cited article in the last 3 years" in 2020.
Her research and comments have been featured in industry outlets and mainstream media such as The Times, the Financial Times, the BBC, The Telegraph, the World Economic Forum, The Independent, The Conversation, and many more. Alone in 2017, her research about 'Uber drivers gaming the algorithm' was covered on the front page of The Times (UK print version) and in more than 200 press outlets worldwide.
She regularly acts as an AE for ICIS, ECIS and AOM conferences and as a reviewer for top journals in ISM (e.g., Information Systems Research, JSIS, Management Science, and many more). In the past, she took over a number of service roles in the ISM community, including acting as a co-mini-track chair at HICSS conferences (2019, 2020, 2021), and a program committee member for the Pre-ICIS workshop on the "changing nature of work" (2018, 2019). As a member of the tentative executive working group on the AIS SIG on the Changing Nature of Work she has been involved in the formation of this new SIG.
She has been teaching courses such as business analytics, design thinking, digital innovation and digital marketing at the undergraduate, graduate, and executive levels and is supervising several PHD students. She received the WBS Award for Outstanding Contribution to Teaching 2018-2019.