Mareike is Assistant Professor in Bentley University's IPM department (since 2020). She conducts research in the field of information systems management. Her major research interests are (1) algorithmic management and the future of work, and (2) trust and reputation on sharing economy platforms. She conducts qualitative and quantitative research alike.
Vita: Previously, she worked as an Assistant Professor at Warwick Business School (2016-2020), a visiting scholar/teaching fellow
at the London School of Economics (2018-2020), and a postdoctoral researcher at NYU’s Stern School of Business (2015-2016). She holds a doctoral degree in Business/Management
from the University of Hamburg (2012-2015), and an M.Sc. in Management from the London School of Economics (2010). Before starting her career in academia she worked for the United Nations
(NYC office) on topics such as sustainability, climate change, and the green economy.
Research outputs: Her work has been published (or accepted for publication) in top journal outlets such as the MIS Quarterly, Research Policy, the Harvard Business Review, and Research in the Sociology of Organizations. Google Scholar reports that her work is cited 500 times per year. The first article she published during her PHD in 2015 was cited more than 1000 times (Google Scholar) and was the Journal of Consumer Behaviour's "most cited article in the last 3 years" in 2020.
Impact and media: Her research and comments have frequently been featured in industry outlets and mainstream media such as The Times, the Financial Times, the BBC, The Telegraph, the World Economic Forum, The Independent, The Conversation, and many more. Alone in 2017, her research about 'Uber drivers gaming the algorithm' was covered on the front page of The Times (UK print version) and in more than 200 press outlets worldwide.
Teaching: She has been teaching courses such as business analytics, design thinking, digital innovation and digital marketing at the undergraduate, graduate, and executive levels and is supervising several PHD students. She has developed two Master-level courses ("Digital Marketing", "New Media Marketing"). Mareike received the Warwick Business School Award for Outstanding Contribution to Teaching 2018-2019. At Bentley University, she is teaching the IPM 652 "Managing with Analytics" course (MA level). She has a record of outstanding teaching scores / SETs (for example: an average course score 5.9/6 in Spring term 2021).
Service: Mareike is the Representative-at-Large of the Academy of Management (AOM) OCIS division. She regularly acts as an AE for ICIS, ECIS and AOM conferences and as a reviewer for top journals in ISM (e.g., Information Systems Research, MIS Quarterly, Management Science, and many more). In the past, she took over a number of service roles in the ISM community, including acting as a co-mini-track chair at HICSS conferences (2019, 2020, 2021, 2022), and a program committee member for the Pre-ICIS workshop on the "changing nature of work" (2018, 2019, 2021). As a member of the tentative executive working group on the AIS SIG on the Changing Nature of Work she has been involved in the formation of this new SIG. At Bentley University, she is organising an internal research brownbag seminar and teaching the first-year seminar (2021). Mareike is a member of the YP Steering Committee of the German-American Business Council of Boston.