Mareike joined the ISM group at Warwick Business School as an Assistant Professor in Information Systems and Management in 2016. Currently, she is also a teaching fellow at the London School of Economics. Previously she worked as a postdoctoral researcher in the IOMS Department at the Stern School of Business, New York University, USA (2015-2016). She received her doctoral degree in Business Administration/Management at the University of Hamburg, Germany (2012-2015).
She conducts research in the field of information systems management. Thereby, she draws on interdisciplinary perspectives in
marketing (online consumer behavior) and strategic management. Her research focuses on collaborative consumption or so-called "sharing economy" services, (peer-to-peer) platforms,
digital trust, algorithmic management, new ways of working, and the "gig economy". Among others, she worked with
data from users of bike sharing systems, car-sharing offers (car2go), accommodation sharing services (Airbnb), ride-hailing services (Uber), and ride-sharing platforms (BlaBlaCar).
Mareike holds a M.Sc. in Management from the London School of Economics, UK, and an B.A. in Communication/Media Science and Political Science from Ludwig-Maximillians- University (LMU) in Munich, Germany. Furthermore, she was a visiting student at the Institut d'Etudes Politiques de Paris (Sciences Po), France.
Before starting her career in academia she worked in international governance for the United Nations (UNEP) in New York on topics such as sustainable development, climate change, and the green economy. She also gained work experience in advertising and marketing. Being in charge of the Service Learning Seminar Initiative at the Department of Socio-Economics at the University of Hamburg, she supervised student consultancy projects addressing digitalisation and strategic management for industry partners such as the United nations (UNFCCC) and the German Red Cross.
She received numerous awards and scholarships. She was nominated for the William H. Newman Award for Best Paper Based on a Dissertation (Academy of Management 2015) and received the RESER Founders' PhD Award for Outstanding Performance as a Young Scholar (European Association for Research on Services 2014). Among others she was awarded with a grant of the Fritz Thyssen Foundation in 2015 and a Post-doc Research Grant the German Academic Exchange Service (DAAD) in 2015.
Join our PDW on the "Digital Platform Economy" to be held at AOM 2019 in Boston! With Natalia Levina, Sirkka Jarvenpaa and others!
Our minitrack on Advances in Research on Trust, Trusted Systems and Digital Technologies was just accepted for the 53rd HICSS conference to be held in Hawaii in Jan 2020. Please submit by June 15 2019!
January 2019: Thank you for your participations at our minitrack "Advances in Trust, Identity, and Trusted Systems in Technology-Mediated Environments" held at the 52nd HICSS conference !! I was mini track chair - together with Sirkka Jarvenpaa and Robin Teigland.
July 2018: I am affiliated researcher at the WBS Artificial Intelligence Innovation Network that was just launched by some of my colleges. Check out the website!
June 2018: We launched our Sharing Economy Consumer Survey report "Who Shares and Who Doesn't" - with Pinar Ozcan and Chandy Krishnamoorthy. Download here!
Submit to our PDW on "Trust in Digital Platforms" to be hosted at AOM in Chicago in August 2018 - together with Kalle Lyytinen, Sirkka Jarvenpaa, Karen Cook, and Lisa Vanderwerff!
March 2018: I am a member of the Scientific Committee of the Reshaping Work in the Platform Economy Conference, organised by colleagues at the VU Amsterdam! High-level speakers from academia (Harvard, Oxford, etc.) and industry (Uber and others) to be expected! To be held on 25 and 26 October 2018! Submit your work!!
December 2017: I was quizzed by the L.A. Times and other outlets about the recent EU high court ruling addressing Uber's classification as a taxi company!
November 2017: I have been featured in the Independent, discussing what Uber's defeat in court means in the long run!
Sept 2017: I was quizzed by the financial times on car sharing in cities! Check it out!
August 2017: Our research about Uber drivers 'fighting back' by gaming the system as a response to algorithmic management practices has been featured on the front page of The Times, and in about 200 other press outlets worldwide, including The Telegraph, Fox4 News, the BBC, The Independent, The Evening Standard!
May 2017: I was picked as the Alum of the month by the LSE Department of Management!! Check out my interview!